We are constantly encouraged to think big for our clients. Whether it’s an exciting new campaign, or way to grow their business outside of advertising, we try to bring ideas that paint upon a broader canvas. As Jack says, leaders think about what happens after what happens next.
It would seem that Google is elevating that idea times ten (a hundred times). Project 10 to the 100th (10100 is the mathematical notation of a googol) is in part a celebration of ten years of Google, but it is also a community project.
From their project’s Why page:
Never in history have so many people had so much information, so many tools at their disposal, so many ways of making good ideas come to life. Yet at the same time, so many people, of all walks of life, could use so much help, in both little ways and big.
In the midst of this, new studies are reinforcing the simple wisdom that beyond a certain very basic level of material wealth, the only thing that increases individual happiness over time is helping other people.
In other words, helping helps everybody, helper and helped alike.
Will it work? Will great ideas be unearthed? What big ideas do you have?