Of Miles Rausch

Great Western Bank 2008

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The new Great West­ern Bank (http://www.greatwesternbank.com) does not want to be called a “redesign”, so we’ve dubbed it a “refresh”. The jar­gon in web devel­op­ment can get pretty com­pli­cated, but that doesn’t mean there isn’t room for more. We called this a refresh, because our strat­egy was about more than just updat­ing the look; we knew that a web­site like Great West­ern Bank’s deserved com­pre­hen­sive pol­ish and care.

We uti­lized valu­able ana­lyt­ics, client feed­back, and an assort­ment of other met­rics to help us work with the bank to direct their web pres­ence into the future. While the refresh cer­tainly boasts a refresh­ingly lighter look and feel, the func­tion­al­ity behind the scenes has got­ten a tune-up as well. You can search for bank loca­tions using the improved Loca­tion Finder, explore how GWB is work­ing hard at Mak­ing Life Great, securely access your online bank­ing straight from the home­page, and much more.

Now, that’s a web­site that makes you say, “Ahhhh…”