The new Great Western Bank (http://www.greatwesternbank.com) does not want to be called a “redesign”, so we’ve dubbed it a “refresh”. The jargon in web development can get pretty complicated, but that doesn’t mean there isn’t room for more. We called this a refresh, because our strategy was about more than just updating the look; we knew that a website like Great Western Bank’s deserved comprehensive polish and care.
We utilized valuable analytics, client feedback, and an assortment of other metrics to help us work with the bank to direct their web presence into the future. While the refresh certainly boasts a refreshingly lighter look and feel, the functionality behind the scenes has gotten a tune-up as well. You can search for bank locations using the improved Location Finder, explore how GWB is working hard at Making Life Great, securely access your online banking straight from the homepage, and much more.
Now, that’s a website that makes you say, “Ahhhh…”