Occasionally, we get the chance to work on projects that don’t just promote a product, a service, or a company but also hope, promise, and potential. Nothing better embodies that then The Sanford Project (http://www.sanfordproject.org/). For the unfamiliar, The Sanford Project is devoted to finding a cure for type 1 diabetes, also known as diabetes mellitus or juvenile diabetes. This type of diabetes affects between 500,000 and 1 million people in the United States, which makes finding a cure a big deal.
Usually, the audience that we craft our sites towards is pretty cut and dried: our client’s customers. That can be easier if your client’s customers are people who bank in the Midwest or people who love flowers, but what if your client’s customers are as varied as people who have a body? Our challenge for the design of this site was to appeal to anyone touched by type 1 diabetes: patients, parents, physicians, and even researchers. A design like that has to say a lot to many people. Taking a cue from existing Sanford Health print materials, the design for the site is dark blue and technical, showcasing that serious medicine and research is behind this initiative.
Even if your life hasn’t been affected by type 1 diabetes, you can still find plenty of insightful and interesting content with regards to this monumental project. You can learn more on the Sanford Project page. Browse the Newsroom to see what latest Press Releases have gone out. Don’t forget the Video Library, where you can hear the stories and see the people who are helping make this cure a reality. For those feeling generous of time or money, you can easily Sign Up For Updates or Make A Gift Online.
A site like The Sanford Project is a good reminder that not everything a marketing and advertising agency does is about selling something to someone. Sometimes it’s about lending a helping hand to make the world a better place. Those are some of the best times.